Today's consumers may learn about products and buy them online, through a smartphone app, at retail locations, or through a sales professional. Place refers to where consumers buy your product, or where they discover it.A professionally designed website with excellent functionality, an 'About' section that lists the principals of the company and its physical address, professional packaging, and efficient delivery service are all critical to convincing the consumer that your product is not only good, it's real. If you're selling diamond jewelry on a website, it must be immediately clear to the consumer that you are a legitimate established business that will deliver as promised. Physical evidence is perhaps the most thoroughly modern of the seven Ps.Consumers increasingly demand fast and efficient delivery of the things they want, when they want them. In the current era, that means not only sales and customer service employees but social media influencers and viral media campaigns.
People places the focus on the personalities who represent the product.Three newer Ps expand the marketing mix for the 21st century. The focus on the four Ps-product, price, place, and promotion-has been a core tenet of marketing since the 1950s.
